One of the hottest trends in tech entrepreneurship these days is the idea of the Lean Startup. The term, coined by Eric Ries, is described in his book as a process of “validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting [...]
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The Powers of Behavioral Economics
Ever wonder why Sam Adams can charge $200 for a 24oz bottle of Utopias? Why Russian River beers fly off the shelves? And why thousands of people travel to Munster, Indiana every year to buy a beer called Dark Lord? While each of these breweries make unique and high-quality brews, the success of these beers [...]
Tis the Season
Winter is a great time for beer drinkers: imperial stouts, strong ales, and other warming beers perfect for a snowy night. It is also a great time for brewers to reflect upon the past summer and fall, and to start planning for the upcoming season. Why? Because the beer business is a seasonal industry and [...]
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